SADAD Benefits

Benefits to Consumers

A market research has been conducted on behalf of the SADAD team by Pan Arab Research Center on a sample of 522 consumers in KSA . It showed that customers’ main concerns were about time wastage, inconvenience of bill collection, bills past due and service cuts due to delay in bill processing.



SADAD is contributing substantially to solve or reduce the impact of such concerns:

• Time saving when paying bills : SADAD is significantly reducing the time spent by customers in paying bills, by reducing dependence on physical channels.
• Proactive reminder service:  with SADAD, customers receive proactive messages regarding pending/unpaid bills while they might be doing other transactions at ATMs and online banking sites.
• Flexibility in payments: SADAD is dramatically increasing the flexibility available to customers in paying bills. SADAD is support a wide variety of payment channels, and also include the flexibility of allowing customers to use certain channels (e.g. ATM and POS) of banks where they do not have an account.  
• Reduction in service cuts: as previously mentioned, the timeliness, accuracy and reliability of information provided by SADAD is reducing the instances that customers are unduly disconnected from service.
• Less cash handling: customers do not need to handle and carry cash as bills are paid by electronic methods.
• Bill Consolidation:  Customers are able to view all bills from multiple billers at one place.