SADAD is significantly reducing the time spent by customers in paying bills, by reducing dependence on physical channels. With SADAD, customers receive proactive messages regarding pending/unpaid bills while they might be doing other transactions at ATMs and online banking sites. SADAD is increasing the flexibility available to customers in paying bills; also include the flexibility of allowing customers to use certain channels of banks where they do not have an account. The timeliness, accuracy and reliability of information provided by SADAD are reducing the instances that customers are unduly disconnected from service. Customers do not need to handle and carry cash Customers are able to view all bills from multiple billers at one place.
